Measuring success in the 2.0 world

I put this request up on the A&A listserv and so far have received several requests to share my findings and no findings whatsoever. I think I might have more luck here.

I am interested in learning how institutions are measuring the performance of blogs and other Web 2.0 projects (such as Facebook pages, Flickr and Twitter accounts, podcasts, etc). Have you developed metrics for measuring their impact or success? When you were planning your Web 2.0 use, did you define any measures before beginning? Has reporting on these efforts become part of your standard statistics gathering?

Some of you have been active in these areas for some time now, and I’m sure you must be measuring or reporting on your efforts. If so, please share, no matter how basic you think your efforts are.

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