Social media and digital technology is no longer news; it’s part of the way we live our lives, how we communicate, how business is conducted. Kids use technology to learn in school, to get their entertainment, to compete in the world. They don’t call it technology; they call it life. Saying “I don’t get it, so I will just skip this part of a global revolution” is like saying “I don’t know how to drive a car so I’ll keep riding my horse and buggy to work.” Technology is not something we can choose to ignore.
If this critique of the Today show, posted in an Op-Ed by Andrea Smith on Mashable.com, applies to to any organization or professional you know, try to make 2013 a year of change for them.